Chanel 2024 Cruise collection – what’s it about?

There are many classic brands in fashion, great companies with a long history. But with rich heritage there’s always a risk to get stuck. Old fashion brands sometimes age with their original audience. They lose their contemporary edge and keeps repeating themselves following old patterns and formulas.

That was maybe true for the classic brand Chanel a few years ago. But not today. Chanel has managed to reboot themselves as a truly modern brand with a great vibe. They manage to use their rich heritage to create something that feels visionary and timeless, all at the same time. That’s why Chanel is one of favourite brands.

The 2024 Cruise Collection is a great example. It’s a collection that is described as “an ode to the multifaceted allure of California, blending the timeless elegance of old Hollywood with the relaxed essence of Los Angeles”.

And yes it is both classic and relaxed. And it has that great Chanel air about it.

A great fashion item can be combined with different looks and add its’ alluring value to those looks. A Chanel bag for example, can definitely make your look even better..

Here are three ways how I styled with a Chanel “Portefeuille sur chaîne” handbag, adding that Chanel magic to my look.

Bethany xo